### Lesson Plan: Role of Facilitator in Marketing
#### Grade Level: Senior Secondary 2
#### Duration: 60 minutes
#### Subject: Marketing
#### Topic: Role of Facilitator in Marketing
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#### Objectives
By the end of this lesson, students should be able to:
1. Understand the concept of a facilitator in the marketing process.
2. Identify the roles and responsibilities of a facilitator.
3. Analyze the importance of a facilitator for effective marketing strategies.
4. Apply the knowledge by designing a marketing scenario where a facilitator plays a key role.
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#### Materials Needed
- Whiteboard and markers
- PowerPoint presentation or slides
- Handouts of case studies and role descriptions
- Projector and laptop
- Note-taking materials
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#### Lesson Structure
1. **Introduction (10 minutes)**
- **Greeting and Warm-Up**: Greet the students and start with a brief warm-up activity, like asking students their understanding or examples of facilitators in general contexts.
- **Lesson Overview**: Introduce the topic of the day and explain the significance of understanding the role of a facilitator in marketing.
2. **Direct Instruction (15 minutes)**
- **Definition and Concept**: Use a PowerPoint slide to define what a facilitator is and explain how this role specifically applies to the field of marketing.
- **Core Roles and Responsibilities**: Enumerate and explain the key responsibilities of a facilitator in the marketing process such as:
1. Bridging communication gaps between teams.
2. Ensuring the smooth flow of marketing projects.
3. Providing support and resources to the marketing team.
4. Mediating conflicts and problem-solving.
5. Monitoring and reporting on project progress.
- **Real-World Examples**: Share some industry examples where facilitators have made a significant impact on marketing success.
3. **Interactive Activity (15 minutes)**
- **Group Task**: Divide the class into small groups and assign each group a case study with a marketing scenario. Each scenario should require a facilitator to manage problems or improve processes.
- **Discussion and Presentation**: Each group will discuss their scenario and present their solutions, highlighting the facilitator’s role.
4. **Debrief and Q&A (10 minutes)**
- **Class Discussion**: Ask groups to share their thoughts on how a facilitator impacted their assigned scenarios. Encourage students to discuss different approaches and possible outcomes.
- **Question and Answer Session**: Open the floor for students to ask questions about anything unclear or to delve deeper into specific aspects of the facilitator’s role.
5. **Application Activity (10 minutes)**
- **Role-Playing**: Choose a few volunteers to act out a short marketing meeting where one student plays the role of the facilitator. This will help solidify understanding through experiential learning.
- **Feedback**: Provide constructive feedback on how the facilitator managed the session, where improvements can be made, and what they did well.
6. **Conclusion (Closing 5 minutes)**
- **Recap**: Summarize the key points discussed in the lesson, re-emphasizing the roles and importance of a facilitator in the marketing field.
- **Homework Assignment**: Ask students to write a brief essay on how they think a facilitator could improve a real marketing project or campaign they know about (can be from a company or the school).
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#### Assessment
- **Participation in Group Activities and Discussions**: Gauge students' understanding through their engagement and contributions during group work and discussions.
- **Role-Play Evaluation**: Assess through observation during the role-playing activity.
- **Homework Essay**: Evaluate understanding and application of concepts through the written assignment.
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#### Reflection
- **Post-Lesson Review**: Reflect on the effectiveness of the lesson. Were the objectives met? What went well? What could be improved for next time?
- **Student Feedback**: Collect feedback from students on their understanding and enjoyment of the lesson.
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This structured lesson should give Senior Secondary 2 students a comprehensive understanding of the role of the facilitator in marketing, enhancing both their theoretical knowledge and practical skills.